Annihilate the rich Annihilate the Reich means the complete destruction of the Reich or the Nazi German Empire. The Nazis were regarded as hostile forces by the world during the world war era. The band's ideology revolves around destruction of such hostile forces for it is of utmost necessity in order to start afresh, in order to recreate and re establish order. Since formation in January 2013, having dealt with a number of line up changes and having undergone a change of genre, the band's a 5 piece unit whose music is characterized by powerful riffling along with grooves, melodic keyboard lines and powerful vocals. The lyrics revolve around war, assassination and such other acts in violation of social rights of man.