The World’s Longest Experiential Marketing Campaign by amazon

09-Jan-2018

The world’s longest experiential marketing campaign by Amazon is an inspiration for many companies including event industry for their event or product promotion. The experiential marketing is there for many years but started getting popular only in late 90’s and early 2000’s.  Ever since, it has been improvised in various ways to draw the attention of consumers.  Amazon had set the best example of experiential marketing through “Amazon Treasure Truck”. They instil this strategy to promote their brand online and offline. For many consumers this was their first experience to order something online and collect it offline (from a pre-determined place).  But above all, it was a big motivation for consumers who were hesitant to buy things online. 

The treasure truck first hit the road in Feb 2016 and spread around 25 cities of U.S.  It will be seen on road of U.K and some other countries.  The process involves three steps-- first Amazon hand-picks, popular items, Second- they send a text to consumers about that day’s offer and Third- place order through an app and collect it from the point-of-collection.  The treasure truck also distributes free goodies to attract local people. 

The concept emerged as the best case-study for marketers who want to implement “Online-Offline Integration”. Today, 77% of marketers use experiential marketing as a vital part of brand’s advertising strategy.  If online and offline both are put together with experiential marketing, it will help in increasing the brand awareness on both the platforms.

Check out the commercial video of Amazon Treasure Truck!