Trivago Maintains Its Top Position In BARC Week 50 Rankings

23-Dec-2019

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 7 December and 13 December, respectively. Trivago maintained its top position in BARC week 50 rankings as well, most possibly because of the onset of the holiday season.

The company increases its insertions as well, making 15131 insertions on TV. Vaseline Intensive Care Lotion, with 14827 insertions, remained stagnant on the second spot. Third in the list was Surf Excel Easy Wash, with 10763 insertions. The fourth and fifth spots were claimed by Idea Phone Line and Santoor Sandal and Turmeric, with 10670 and 10579 insertions, respectively. The subsequent pecking order was as follows: Santoor Beauty Soaps, Amazon Prime Video, Lizol, Clinic Plus Shampoo, and LIC-Corporate, respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 50 of 2019.

BARC week 50 list of top advertisers did not see many changes. Hindustan Unilever topped the ranks with 151347 ad insertions. ITC Ltd and Reckitt Benckiser (India) Ltd maintained their positions in second and third spots with 79350 and 50920 ad insertions, respectively.

Ponds and Wipro interchanged spots, with the former ranking fourth. Ponds made 38598 insertions on TV. Wipro ranked fifth with 32410 ad insertions on TV. The pecking order for the following top advertisers is as follows: Cadburys India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, SmithKline Beecham, and Brooke Bond Lipton India.

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