Brands Are Making The Best Of Delhi Air Pollution Through Moment Marketing

05-Nov-2019

The effects of global warming on cities cannot be denied, given that development often comes with the cost of environmental pollution (e.g. carbon emissions due to the burning of fossil fuels by the industries). And Air pollution has been defined as “the world’s largest single environmental health risk” by the World Health Organization and kills 1.5 million people every year in India. And even with these statistics, there are no significant steps taken to improve the situation. The capital of India, Delhi has one of the worst air quality of any major city in the world. And the condition worsened past week on the occasion of Diwali. With unbearable smog covering the city, brands saw a perfect opportunity to spread awareness about the situation through social media creative to grab maximum eyeballs, maximise reach and build social connections with audiences. Let's have a look at how brands attempt to make people aware of the emergent situation in the city.

 

1. The Tour Planners

2.Arre India

 

 

3. Mobikwik

 

4. Forbes India

 

5. Jio News

 

6. Policy Bazaar

7. Fortis Healthcare

8. Pee Safe

 

9. We Mean To Clean

10. Deal Come True

 

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