Dissection of 5 most viewed Indian ads of 2019 on YouTube: Truth revealed!

04-Mar-2019

The most successful advertisement is the one in which, the brand and the product or services that it provides finds its recognition in its viewer’s subconscious mind! One of the classic examples of such successes is Xerox! 99% of the people while wanting a photocopy asks for a Xerox and even less than a percent knows that Xerox is actually the name of a company that manufactures machines that enables one to have a photocopy of the original. Let's have a look at 5 advertisement videos of 2019 and their dissections.

• 67 million+ times viewed, PNB Met Life’s one minute five seconds advertisement video that released just 5 days after 20 million+ times viewed, Samsung’s twenty-seven second's advertisement video, has 135 thumbs up versus 30K that Samsung's advertisement video has!

• Vivo IPL versus Asian Paints: The former has 31K likes compared to the latter 2600! Fun Fact: Asian Paints advertisement video was released on 18th January 2019 compared to Vivo IPLs' that was released on 27th February 2019. Question to ask: When will appreciators of a cricket league equalize appreciators of good paint?

• Published 5 days before the Indian Republic Day, the advertisement video for Lava  International Limited could get 543 thumbs up from 24million+ eyes that saw it.

Clearly, this dissection disproves the prevalent belief in advertising market of reaching out to more people = success! 

Let’s take a look at what Xiaomi did to get thumbs up from 111K and more than 29 million eyes in 6 days.

With digitalization, the cliched question of reaching out to the maximum in the advertising industry has been answered. How much has answering this question helped the industry to provide more and more advertisements that find the place in one's subconscious, is a question to which we are leading to!

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